Cuffing Season is Ingrained in Dating Culture
A definition we created for the uninitiated.65%
of singles believe Cuffing Season exists46%
think more about dating during Cuffing Season41%
say they use dating apps more during this time
Self-deprecating memes like these populate Instagram and Twitter during the chilly months. It’s also interesting to note (for the Absolut x Lizzo post in the bottom middle) that while Lizzo linked this drink with Cuffing Season, Absolut didn’t use the idea of “Cuffing Season” to market it… It’s become part of our culture but it has yet to be capitalized on by brands.